About the Forrester Study

Forrester empowers business and technology leaders understand customer obsession to accelerate growth. This Forrester Total Economic Impactâ„¢ (TEI) study developed by Forrester Research evaluates the business impact of technology solutions. Meta commissioned Forrester Consulting to conduct a TEI study and examine the potential return on investment enterprises may realize by deploying Meta Business Messaging.

The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Meta Business Messaging on an organization.

Value Proposition

Following are the key values delivered to the business by the product

Improved Agent Productivity

Improved agency experience

Improved customer experience

Increased Purchases