The modern consumer wants more personalized, one-on-one connection in almost every area, whether retail, banking, e-commerce, or any other consumer-focused industry. Impactful conversations can translate into improved customer engagement, better customer relations and greater conversions. And a conversational approach to business aims to tackle just that. This rise in conversational approach brings an opportunity to embrace messaging to stay close to consumers throughout the customer journey.


WhatsApp, in partnership with Times Network, brings 'Let's Talk Growth' to discuss how businesses can utilize messaging to complement their existing strategy to drive engagement and customer satisfaction.

Why Customers
Love WhatsApp
to Communicate with

It’s One-on-one

A one-on-one conversation platform, but without picking up the phone or scrolling through an inbox. 

It’s Conversational

WhatsApp creates two-way, customer-centric conversations, but without the hold music. 

It’s Asynchronous

Messaging allows for both immediate, interactive responses and for responding when it’s convenient.

Why Choose WhatsApp Business Platform

Direct Communication


of online adults prefer one-on-one communication with businesses

Grow Your Business

Leverage the platform API to unlock new streams of revenue

Preferred Channel


of online adults opt for messaging to communicate with businesses

Increase Your Sales

Drive conversions through interactive CTAs, dynamic product lists, and more

Meaningful Relationships


in-app messages open rate, helping businesses provide value to the customers

Improve Customer Relations

Reach your customers anywhere and create memorable experiences

Customer Stories

How brands are winning using WhatsApp Business Platform

  • Justdial deploys Whatsapp Business Platform to provide efficient and effective customer support

  • Sirona's period tracker on WhatsApp Business Platform drives customer acquisition and engagement for the brand

  • Backed by Whatsapp automation, RentOk makes multi-tenant renting easy

  • Zoop enables rail yatris to enjoy a 360° food experience through WhatsApp Business Platform

  • Shiprocket powers end-to-end logistics solution through WhatsApp Business Platform

Knowledge Hub

Conversational business solutions with WhatsApp Business Platform

  • How Conversational Business Can You Help You Get and Stay Closer to Customers

    Learn how conversations can help increase conversions.

  • The $260 Billion Dollar Friction Problem Many Companies Don’t Know They Have

    Discover how to relieve buyer friction for an efficient shopping experience.

  • Managing customer conversations at scale with WhatsApp Business Platform

    Study this book to find the benefits of WhatsApp business platform and scale your business.

  • Multi-Product Messages - Bridging the Gap between Business and Customer with Personalized Product Lists

    Increase customer experience with personalized product lists and drive sales

Experience Hub

Discover how enterprises are finding success with WhatsApp Business Platform

  • Lakme

    Creating a memorable customer experience by responding to customer-initiated messages

  • Mama Earth

    Delivering compelling conversational flows from placing orders to customer support

  • The Moms co.

    Reaching out to customers with business-initiated messages across the buyer journey

  • JIO Mart

    Building a friction-free end-to-end buyer journey with the help of dynamic product lists

  • IDFC First Bank

    IDFC First has aced the vernac support with their chatbot on WhatsApp


    Making it easy for commuters to purchase tickets and recharge metro travel passes

  • Country Delight

    Leveraging the API to make promotions feel more personal with rich media and more

  • Wow Skin Science

    Driving sales with two-way conversations that engage across the customer journey

  • Boat

    Creating a complete shopping experience and answers to FAQs

  • Brihanmumbai Municipal Corporation

    Reach out to the administration and get all your queries addressed at your fingertip

  • Cars24

    Car buying made easy, share real-time location to book an appointment for a home inspection

  • HPCL

    Book an LPG gas cylinder with just a message and support in 11 languages

  • Hyundai

    Engaging across the customer journey by allowing product discovery and post-purchase support

  • MG Motors

    Helping customers locate the nearest dealer and connecting with the customer service

  • MyGov

    Downloading documents like PAN card, driving license etc made easy from Digilocker

  • Niramai - Breast Cancer
    Screening Solution

    Launching  the "Breast health helpline" for any questions related to breast healthc

  • National Consumer Helpline

    Making it easy to submit grievances and check the status of previous applications

  • Nissan

    Nissan Kaito, WhatsApp Chatbot, is here to help you from new car purchase to after salesservice.

  • NivaBupa

    From seamless customer acquisition to renewing new policy - NivaBupa WhatsApp chatbot has it all

  • Red Bus

    With redRail's chatbot on WhatsApp you can now track the status on a train with just few clicks

  • Sirona

    India’s first Period Tracker on WhatsApp to help track periods with reminders notifications

  • Uber

    Booking a cab just got easy with a WhatsApp message in Delhi NCR. 

  • Zoop

    Helping train passengers pre-book meals, have real-time order tracking and place orders

  • The Total Economic Impact™ Of Meta Business Messaging For Customer Care

    The study developed by Forrester Research evaluates the business impact and ROIs mid-to-large retail and e-commerce businesses are realising using Meta Business Messaging API for customer care.

Leaders Hub

Meta experts take on India's booming digital evolution and the ease of doing business through WhatsApp Business Platform

  • Curtain Raiser Episode 1

    Highlighting Meta's efforts to connect consumers and businesses

  • Curtain Raiser Episode 2

    Highlighting what WhatsApp for Business is truly all about