The modern consumer wants more personalized, one-on-one connection in almost every area, whether retail, banking, e-commerce, or any other consumer-focused industry. Impactful conversations can translate into improved customer engagement, better customer relations and greater conversions. And a conversational approach to business aims to tackle just that. This rise in conversational approach brings an opportunity to embrace messaging to stay close to consumers throughout the customer journey.


WhatsApp, in partnership with Times Network, brings 'Let's Talk Growth' to discuss how businesses can utilize messaging to complement their existing strategy to drive engagement and customer satisfaction.

Why Customers
Love WhatsApp
to Communicate with

It’s One-on-one

A one-on-one conversation platform, but without picking up the phone or scrolling through an inbox. 

It’s Conversational

WhatsApp creates two-way, customer-centric conversations, but without the hold music. 

It’s Asynchronous

Messaging allows for both immediate, interactive responses and for responding when it’s convenient.

Why Choose WhatsApp Business Platform

Direct Communication


of online adults prefer one-on-one communication with businesses

Grow Your Business

Leverage the platform API to unlock new streams of revenue

Preferred Channel


of online adults opt for messaging to communicate with businesses

Increase Your Sales

Drive conversions through interactive CTAs, dynamic product lists, and more

Meaningful Relationships


in-app messages open rate, helping businesses provide value to the customers

Improve Customer Relations

Reach your customers anywhere and create memorable experiences

Knowledge Hub

Conversational business solutions with WhatsApp Business Platform

  • How Conversational Business Can You Help You Get and Stay Closer to Customers

    Learn how conversations can help increase conversions.

  • The $260 Billion Dollar Friction Problem Many Companies Don’t Know They Have

    Discover how to relieve buyer friction for an efficient shopping experience.

  • Managing customer conversations at scale with WhatsApp Business Platform

    Study this book to find the benefits of WhatsApp business platform and scale your business.

  • Multi-Product Messages - Bridging the Gap between Business and Customer with Personalized Product Lists

    Increase customer experience with personalized product lists and drive sales

Experience Hub

Discover how enterprises are finding success with WhatsApp Business Platform

  • Mama Earth

    Delivering compelling conversational flows from placing orders to customer support

  • The Moms co.

    Reaching out to customers with business-initiated messages across the buyer journey


    Making it easy for commuters to purchase tickets and recharge metro travel passes

  • Country Delight

    Leveraging the API to make promotions feel more personal with rich media and more

  • Wow Skin Science

    Driving sales with two-way conversations that engage across the customer journey

  • The Total Economic Impact™ Of Meta Business Messaging For Customer Care

    The study developed by Forrester Research evaluates the business impact and ROIs mid-to-large retail and e-commerce businesses are realising using Meta Business Messaging API for customer care.