The modern consumer wants more personalized, one-on-one connection in almost every area, whether retail, banking, e-commerce, or any other consumer-focused industry. Impactful conversations can translate into improved customer engagement, better customer relations and greater conversions. And a conversational approach to business aims to tackle just that. This rise in conversational approach brings an opportunity to embrace messaging to stay close to consumers throughout the customer journey.
WhatsApp, in partnership with Times Network, brings 'Let's Talk Growth' to discuss how businesses can utilize messaging to complement their existing strategy to drive engagement and customer satisfaction.
A one-on-one conversation platform, but without picking up the phone or scrolling through an inbox.
WhatsApp creates two-way, customer-centric conversations, but without the hold music.
Messaging allows for both immediate, interactive responses and for responding when it’s convenient.
of online adults prefer one-on-one communication with businesses
Grow Your Business
of online adults opt for messaging to communicate with businesses
Increase Your
Sales
in-app messages open rate, helping businesses provide value to the customers
Improve Customer
Relations
Delivering compelling conversational flows from placing orders to customer support
Reaching out to customers with business-initiated messages across the buyer journey
Making it easy for commuters to purchase tickets and recharge metro travel passes
Leveraging the API to make promotions feel more personal with rich media and more
Driving sales with two-way conversations that engage across the customer journey
The study developed by Forrester Research evaluates the business impact and ROIs mid-to-large retail and e-commerce businesses are realising using Meta Business Messaging API for customer care.
7036 103 111