The modern consumer wants more personalized, one-on-one connection in almost every area, whether retail, banking, e-commerce, or any other consumer-focused industry. Impactful conversations can translate into improved customer engagement, better customer relations and greater conversions. And a conversational approach to business aims to tackle just that. This rise in conversational approach brings an opportunity to embrace messaging to stay close to consumers throughout the customer journey.
WhatsApp, in partnership with Times Network, brings 'Let's Talk Growth' to discuss how businesses can utilize messaging to complement their existing strategy to drive engagement and customer satisfaction.
of online adults prefer one-on-one communication with businesses
of online adults opt for messaging to communicate with businesses
in-app messages open rate, helping businesses provide value to the customers